Academic Sports Research

I’ve written two dissertations on sports related subjects. Once I find where they are, I’ll post them here.

The first was in 2001 for my BSc in Sport Management from Northumbria University. The title was something like: It’s T.R.Y time for Tetley’s and it was a look at the Tetley Bitter sponsorship of Super League.

The second was in 2015 for my MSc in Marketing from Ulster University. The title was: To explore the understanding that top level football clubs in Northern Ireland have of their brand and how they exploit them to support the commercial operation of the club.

You can download it by clicking the Ulster University logo. Researchers… don’t forget to reference it properly!

Jarvis, A.J., (2015), To explore the understanding that top level football clubs in Northern Ireland have of their brand and how they exploit them to support the commercial operation of the club. Belfast. University of Ulster. MSc research project. Or something like that.